Generated at 2026-05-29T08:20:29+00:00 UTC from marts.daily_growth_activity on R2. Data shown covers complete UTC days from 2026-05-01 through the day before 2026-05-29.
Growth Activity Report
Last 28 complete UTC days from the daily growth mart
Key Signals
Date range
2026-05-15 to 2026-05-28
14 daily rows
Last 7 days profiles
43,704
67,673 designs created
Last 7 days AI images
48,581
98.9% success
Stripe-observed events
35,798
Stripe only, excludes marketplace payments
The report is now built from the customer-facing mart rather than separate raw or staging checks. Stripe metrics are intentionally labeled as observed Stripe-only activity because marketplace payments are not represented there.
How the metrics are measured
Source table
users.users
profiles.profiles
designs.designs
ai.generated_images
favourites.favourites
stripe.events
→
Staging model
stg_postgres__users
stg_postgres__profiles
stg_postgres__designs
stg_postgres__ai_generated_images
stg_postgres__favourites
stg_stripe__events
→
daily_growth_activity metrics
new_users, deleted_users
new_profiles, deleted_profiles, creator_activation_rate
new_designs, published_designs, ai_designs_created
generated_images, successful_generated_images, failed_generated_images
new_favourites, favouriting_profiles, favourited_targets
stripe_observed_events, stripe_observed_success_events, stripe_observed_failure_events
Raw R2 files are append-only; staging models dedupe by source ids before the mart groups to one row per UTC activity date.
Stripe metrics come only from Stripe Events. Marketplace payments are intentionally not included in Stripe-observed metrics.
Daily Trends
Daily creation and AI activity
New profilesNew designsGenerated images
Daily publishing, engagement, and Stripe-observed activity
Published designsFavouritesStripe observed events
Weekly View
| Week | Users | Profiles | Designs | Published | AI images | Favourites | Creator activation | AI success |
|---|---|---|---|---|---|---|---|---|
| 2026-05-25 | 23,955 | 24,074 | 37,421 | 14,751 | 25,844 | 10,589 | 31.5% | 98.4% |
| 2026-05-18 | 41,065 | 41,234 | 66,956 | 26,577 | 52,244 | 17,963 | 32.5% | 99.5% |
| 2026-05-11 | 21,500 | 21,600 | 35,050 | 14,294 | 28,369 | 8,612 | 32.3% | 99.2% |
Monthly View
| Month | Users | Profiles | Designs | Published | AI images | Favourites | Creator activation | AI success |
|---|---|---|---|---|---|---|---|---|
| 2026-05-01 | 86,520 | 86,908 | 139,427 | 55,622 | 106,457 | 37,164 | 32.2% | 99.1% |
Highest Activity Days
Top days by product actions
Notes
creator_activation_rateis same-day new profile creators divided by new profiles.ai_generation_success_rateis successful generated images divided by all generated images.- Stripe columns are partial by design and should not be treated as total monetization until marketplace payment data is ingested.